It is clear, mobile is the future of retail marketing

As mobile devices are taking over the world and the number of users is growing on a weekly basis, from shopping habits to communication standards, other segments of engagement are entering the same industry. People are using their devices to browse for opportunities and consume content and companies are using this trend to promote their values. Kaley Roshitsh (WWD) recently explained for Yahoo: “The smartphone has certainly left its mark, surpassing 1 billion active users checking their phones on average 80 times within a day. As a result, mobile presents a big opportunity for marketers. And as average smartphone conversion rates have gone up 64 percent for mobile compared to average desktop conversion rates, there’s still room for growth for retailers and brands – as long as they make mCommerce investments. According to a report by App Geeks, the company reviewing and ranking app development companies, businesses taking aim at mobile are doing so by implementing mobile-optimized landing pages, using location-based services, cutting site load time or generating mobile-friendly content that adds value to their customers’ lives.

In the case of Walmart, who changed its mobile site fonts, imagery and code cut load time from 7.2 seconds to 2.3. In a separate example, Topshop executed a new mobile layer, which resulted in a “4 percent increase in products added to the basket.” The reason may be a convenience, as users want to go anywhere with their devices and do anything. Mobile convenience is not to be underestimated as nearly half, or 49.7 percent, of purchases, were made via mCommerce in the U.K. during 2017. Based on traffic and market share, mobile has more leverage. Beating out desktop traffic, mobile was at 55.8 percent while desktop was at 44.2 percent, showing boosted potential for mobile campaigns. Driven by smartphone dependency, mobile will continue to outreach desktop and provide marketers new endpoints for converting users — into longtime customers.” The online retail industry is changing the entire shopping landscape, not just segments related to promotion and selling. Thus, businesses can either establish an online presence and join the e-retail trend or get left behind by the industry and customers. As reported by CNN, in another sign of traditional retailers’ struggles, Topshop plans to close all 11 of its US stores as its parent company seeks to restructure after filing for bankruptcy protection. Like other brick-and-mortar retailers, the company blamed heated online competition and shifting shopping habits for its issues.

As the market is starting to demand more value from companies, accelerated growth is becoming the key value of mobile commerce.

Gary Burtka from Digital Commerce 360, explained: “Customers today, especially the coveted millennials, want everything fast. In addition to speed and convenience, the mobile apps that are most successful make the mobile-purchase process simpler, including the use of deep linking directly to products that customers want to review and purchase quickly. Given how costly it is to acquire users or re-engage them, and how difficult it is to get mobile-app users into the habit of picking brands’ apps, with about 21 percent of people abandoning apps after one use, many brands need to up their game when it comes to the mobile experience. For brands building a mobile app to make money and create ongoing user engagement, the top two requirements are a focus on convenience and speed. Customers today, especially the coveted millennial’s, want everything fast. In addition to speed and convenience, the mobile apps that are most successful make the mobile-purchase process simpler, including the use of deep linking directly to products that customers want to review and purchase quickly.” If you are a brand or a merchant looking to grow your business online, connect with new customers, and lower your operational costs, you need to start investing funds in online presence and launching your mobile app.

Mobile commerce is the most valuable segment of the online retail industry, enabling small merchants to build large shopping empires. At GO’Mobishop, a mobile shopping marketplace allowing brands and companies to establish secure online presence and launch their mobile app in a matter of hours without any major investments or hiring requirements, we are primarily focused on supporting merchants of all sizes, helping them promote their creations online, grow their sales via mobile retail, and lower their long-term marketing and distribution costs. Furthermore, we are passionate about helping our clients solve problems, personalize their offering, and build a great relationship with their customers. At our store, merchants are able to sell their merchandise in a safe and reliable shopping ecosystem allowing users to do online shopping at various Pakistani brands and purchase domestic apparel from Pakistan. If you need a native mobile app with next-gen features, we will help you launch it today. Follow us for more news and let us help you become a leader in the future of retail:

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  1. David Beck says:

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